![Batalla por la atención [Battle for Attention] Audiobook By Mario Campos cover art](https://m.media-amazon.com/images/I/51a-SC9lXyL._SL500_.jpg)
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Batalla por la atención [Battle for Attention]
- Cómo dejar de perderse entre pantallas y redes sociales [How to Stop Getting Lost Between Screens and Social Networks]
- Narrated by: Rubén Hernández
- Length: 4 hrs and 9 mins
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![Batalla por la atención [Battle for Attention] By cover art](https://m.media-amazon.com/images/I/51a-SC9lXyL._SL63_.jpg)
Batalla por la atención [Battle for Attention]
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Publisher's summary
Nuestra atención es el nuevo campo de batalla que las grandes empresas tecnológicas sedisputan. Como consecuencias tenemos una creciente ansiedad social, polarización y desinformación, junto con un mundo de gratificaciones instantáneas. ¿Debemos seguir pegados a las pantallas día y noche? ¿Cómo podemos cambiar esta situación?
Hoy en día casi nadie es capaz de concentrarse en una tarea durante periodos prolongados. No es fortuito que estemos en este punto. Mario Campos revela el impacto que la tecnología y las redes sociales tienen en la comunicación, la forma de relacionarnos y el consumo de la información. En una época en la que el consumidor es el producto, es natural preguntarse si esta situación puede ser revertida, si podemos ser capaces de volver a ser dueños de nuestra atención. La respuesta es compleja y resulta necesario comprender cómo los gigantes tecnológicos han perfeccionado los métodos para captar y retener la atención de los usuarios, desde algoritmos de recomendación y notificaciones hasta diseños de interfaz cada vez más atractivos. Sin embargo, Batalla por la atención también ofrece al lector las herramientas necesarias para recuperar el control del tiempo dedicado a redes sociales y plataformas, y así disfrutar una experiencia digital más consciente y equilibrada.
Please Note: This audiobook is in Spanish.
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