-
Fascinate, Revised and Updated
- How to Make Your Brand Impossible to Resist
- Narrado por: Sally Hogshead
- Duración: 7 h y 39 m
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Resumen del Editor
Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1,000 percent?
And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing listeners with a framework to fascinating anyone.
The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.
This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.
This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.
Dive into the science of fascination and learn how to:
- Increase prices with ideas from poker to Play-Doh
- Build revenue by learning about the $14 million license plate
- Get better leads through hypnosis by Sigmund Freud and Steve Jobs
- Attract raving fans by following the cult of pistachio ice cream
Whether you realize it or not, your brand is already applying one of the seven advantages Hogshead describes here: innovation, passion, power, prestige, mystique, alert, or trust. The question is, how can you apply these core advantages to stand out in a crowded and distracted world?
Hundreds of large corporations, small businesses, and universities - including Twitter, IBM, Porsche, and New York University - use the Fascinate system to captivate their customers. Why? The answers are in this book.
PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.
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A pioneer in the field of social engineering and a master hacker, Christopher Hadnagy specializes in understanding how malicious attackers exploit principles of human communication to access information and resources through manipulation and deceit. Now, he shows you how to use social engineering as a force for good - to help you regain your confidence and control. Hacking Humans provides tools that will help you establish rapport with strangers, use body language and verbal cues to your advantage, steer conversations and influence other’s decisions, and more.
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Instead of this, buy “Social Engineering, Second Edition”.
- De Jessica en 11-30-21
De: Christopher Hadnagy, y otros
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Sometimes Brilliant
- The Impossible Adventure of a Spiritual Seeker and Visionary Physician Who Helped Conquer the Worst Disease in History
- De: Larry Brilliant
- Narrado por: Fred Sanders
- Duración: 12 h y 27 m
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Larry Brilliant's life journey has led him on a purposeful path across continents and countercultural movements, marching arm in arm with the men and women who defined a generation. A man who has always been in the right place at the right time, Brilliant has engaged with some of the most prominent thought leaders, spiritual masters, heroes, and icons in the world, including Neem Karoli Baba (Maharajji), Martin Luther King Jr., Steve Jobs, Mikhail Gorbachev, Wavy Gravy, the Grateful Dead, the Dalai Lama, and Barack Obama.
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Sometimes Brilliant--Brilliant
- De Dr. Sharon G. Solloway en 10-24-16
De: Larry Brilliant
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The Artisan Soul
- Crafting Your Life into a Work of Art
- De: Erwin Raphael McManus
- Narrado por: Erwin Raphael McManus
- Duración: 5 h y 11 m
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In The Artisan Soul, Erwin Raphael McManus, author, thought leader, and founder of MOSAIC in Los Angeles, pens a manifesto for human creativity and the beginning of a new renaissance. McManus not only calls us to reclaim our creative essence but reveals how we can craft our lives into works of art. There are no shortcuts to quality, and McManus celebrates the spiritual process that can help us discover our true selves.
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Bravo
- De Achley en 05-20-16
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Labor of Love
- The Invention of Dating
- De: Moira Weigel
- Narrado por: Kyra Miller
- Duración: 8 h y 48 m
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Weaving together over 100 years of history with scenes from the contemporary landscape, Labor of Love offers a fresh feminist perspective on how we came to date the ways we do. This isn't a guide to "getting the guy". There are no ridiculous "rules" to follow. Instead Weigel helps us understand how looking for love shapes who we are and hopefully leads us closer to the happy ending that dating promises.
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Not Meant To Be Useful, But Quite Fun
- De Gillian en 02-14-17
De: Moira Weigel
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What Your Mother Couldn't Tell You and Your Father Didn't Know
- Advanced Relationship Skills for Better Communication and Lasting Intimacy
- De: John Gray
- Narrado por: George Guidall
- Duración: 14 h y 32 m
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The rules of relationships have changed. In our generational movement toward wholeness, women want to be more than mothers and homemakers, and men aspire to loving relationships rather than simply being warriors and work machines. The age-old distinctions between male and female roles have blurred, and the rules of relationships have not yet caught up, creating confusion and frustration.
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Never had something so informative!!!!!!!!!!!!!!!!
- De JKM en 11-09-17
De: John Gray
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The Monk and the Riddle
- The Art of Creating a Life While Making a Living
- De: Randy Komisar, Kent Lineback
- Narrado por: Randy Komisar
- Duración: 5 h y 58 m
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What would you be willing to do for the rest of your life? It's a question most of us consider only hypothetically - opting instead to "do what we have to do" to earn a living. But in the critically acclaimed best seller The Monk and the Riddle, entrepreneurial sage Randy Komisar asks us to answer it for real.
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Had high hopes
- De Amazon Customer en 09-02-20
De: Randy Komisar, y otros
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Ten Ways Not to Commit Suicide
- A Memoir
- De: Darryl "DMC" McDaniels, Darrell Dawsey
- Narrado por: Darryl "DMC" McDaniels
- Duración: 5 h y 20 m
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In this surprising and moving memoir, the legendary rap star and cofounder of Run DMC keeps it a hundred percent, speaking out about his battle with depression and overcoming suicidal thoughts - one of the most devastating yet little known health issues plaguing the black community today.
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I loved this book, D you are my brother thank you
- De Karen en 07-29-19
De: Darryl "DMC" McDaniels, y otros
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On Power
- My Journey Through the Corridors of Power and How You Can Get More Power
- De: Gene Simmons
- Narrado por: Alan Sklar
- Duración: 5 h
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As cofounder of KISS, America's number one gold-record award-winning group of all time, Simmons knows the thrill and seduction of power firsthand. But gold records alone don't equal power. The decisions you make once you attain a certain level of success are what separate the pretenders from the pantheon. Inspired by Niccolo Machiavelli's The Prince, Simmons offers his unique take on the dynamics of power in every realm of life, from the bedroom to the boardroom, to the world of rock, celebrity, and social media, to politics.
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Wildly fascinating and informative
- De Michael O'Brien en 03-18-18
De: Gene Simmons
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Better, Not Perfect
- A Realist's Guide to Maximum Sustainable Goodness
- De: Max H. Bazerman
- Narrado por: Rich Miller
- Duración: 6 h y 19 m
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Negotiation and decision-making expert Max Bazerman explores how we can make more ethical choices by aspiring to be better, not perfect.
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Don’t waste your time
- De Squill en 10-13-22
De: Max H. Bazerman
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Pathological
- The True Story of Six Misdiagnoses
- De: Sarah Fay
- Narrado por: Gabra Zackman
- Duración: 9 h y 13 m
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In this stunning debut—both a memoir and a work of investigative journalism—writer Sarah Fay explores the ways we pathologize human experiences. Over thirty years, doctors diagnosed Sarah Fay with six different mental illnesses—anorexia, major depressive disorder (MDD), anxiety disorder, attention deficit hyperactivity disorder (ADHD), obsessive-compulsive disorder (OCD), and bipolar disorder.
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Balanced perspective
- De J. T. Conn en 07-09-22
De: Sarah Fay
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Awaken Your Genius
- Escape Conformity, Ignite Creativity, and Become Extraordinary
- De: Ozan Varol
- Narrado por: Ozan Varol
- Duración: 7 h y 33 m
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We say some people march to the beat of a different drummer. But implicit in this cliché is that the rest of us march to the same beat. We sleepwalk through life, find ourselves on well-worn paths that were never ours to walk, and become a silent extra. Extraordinary people carve their own paths as leaders and creators. They think and act with genuine independence. They stand out from the crowd because they embody their own shape and color. We call these people geniuses—as if they’re another breed. But genius isn’t for a special few. It can be cultivated. This book will show you how.
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Tired tropes
- De S. Small en 04-22-23
De: Ozan Varol
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Dear Chairman
- Boardroom Battles and the Rise of Shareholder Activism
- De: Jeff Gramm
- Narrado por: David Drummond
- Duración: 10 h y 13 m
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A sharp and illuminating history of one of capitalism's longest-running tensions - the conflicts of interest among public-company directors, managers, and shareholders - told through entertaining case studies and original letters from some of our most legendary and controversial investors and activists.
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Very worthwhile, fulfills its title
- De Philo en 04-16-16
De: Jeff Gramm
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Against Empathy
- The Case for Rational Compassion
- De: Paul Bloom
- Narrado por: Karen Cass
- Duración: 7 h y 30 m
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Most people, including many policy makers, activists, scientists, and philosophers, have encouraged us to be more empathetic - to feel the pain and pleasure of others. Yale researcher and author Paul Bloom argues that this is a mistake. Far from leading us to improve the lives of others, empathy is a capricious and irrational emotion that appeals to our narrow prejudices. It muddles our judgment and often leads to cruelty. We are at our best when we are smart enough not to rely on it and draw upon a more distanced compassion.
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Starts strong, fizzles out.
- De Tristan en 04-04-17
De: Paul Bloom
Lo que los oyentes dicen sobre Fascinate, Revised and Updated
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- B. Hoffmann
- 10-21-16
Great Book!!!
once again Sally knocked it out of the park. I've listen to both versions of this book and they don't disappointe.
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- Holly Anderson
- 02-11-17
Valuable information
While this book has tons of great insights, my only question is: how does one go about getting the codes to access the pdf files? Having access to the various charts would be so helpful so why isn't this included in the description? I hate that audible books don't come with the perks of their corresponding cd version even though those documents are easily available to us online.
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- Devrin
- 10-01-16
Good book
the book was very good. did a very good job on explaining how to create a really good brand. I would recommend this book to friends...
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- Cydney D. Meadows
- 01-15-23
Thanks!
This book was fascinating what a read thanks for the time for the revision!
Excellent. Dave of Beauty bought me here!
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- Neysa Thorell
- 01-24-19
Will Change How You Think About Branding
A breath of fresh air in the branding industry. Sally Hogshead is the real deal. A brilliantly creative tour de force who has invested heavily in proving and providing the science behind what she knew instinctively. If this doesn't change the way you think about your personal and/or business brand... you will probably never know what it takes to fascinate the very people you are hoping to attract.
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- Scott Mulvaney
- 02-07-18
Marketing Pro Best Choice
A great audio version of Fascinate! I’ve got the physical book too. After listening to this Audio version, I need to go back and peruse my physical copy again! Time to dig deeper and increase the fascination of my LIVETHEFUEL brand. Thank you Sally!
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- Jovan
- 08-13-16
was it fascinating
great listen.. worth it.. 1st few chaps wasn't "fascinating" but the book was very good...
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- Amazon Customer
- 07-07-16
great book
An amazing book that helps start ups like me overcome hurdles of branding and marketing. I will listen again and buy the hardcover.
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- John V.
- 08-21-20
Phenomenally enlightening inspirational & fascinating to say the least !
This book is a must read and Hear if you want to be enlightened, inspired, a better salesman and marketer ! Sally even provides a way for you to do a free brand profile and also includes a pdf chart and pdf booklet too to make your understanding even better !!!!!!!!! One listen and you’ll be locked into the passion of Sally Hogshead !!!!!!
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- Jamal Love
- 08-31-16
Loved it!
This book is so good, I'm buying the print version, too. Great job. Fun ride.
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