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Extremely Hardcore
- Inside Elon Musk's Twitter
- Narrated by: Jaime Lamchick
- Length: 8 hrs and 42 mins
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Publisher's summary
"Zoë Schiffer has written the definitive book on perhaps the weirdest business story of our time. A fast-paced and riveting account of a hilarious and tragic mess."—Matt Levine, Bloomberg Opinion “Money Stuff” columnist
“the bird is freed”
—Elon Musk (@elonmusk) October 27, 2022
When Elon Musk took over Twitter, commentators were rooting for the visionary behind Tesla and SpaceX to succeed. Here was a tough leader who could grab back power from Twitter’s entitled workforce, motivate them to get “extremely hardcore,” and supercharge Twitter’s profit and potential. And it was all out of the goodness of his own heart, rooted in his fervent belief in the necessity of making Twitter friendlier to free speech. "I didn’t do it to make more money,” Musk said. “I did it to try and help humanity, whom I love.”
Once Musk charged into the Twitter headquarters, the command-and-control playbook Musk honed at Tesla and SpaceX went off the rails immediately. Distilling hundreds of hours of interviews with more than sixty employees, thousands of pages of internal documents, Slack messages, presentations, as well as court filings and congressional testimony, Extremely Hardcore is the true story of how Musk reshaped the world’s online public square into his own personal megaphone.
You’ll hear from employees who witnessed the destruction of their workplace in real-time, seeing years of progress to fight disinformation and hate speech wiped out within a matter of months. There’s the machine-learning savant who went all-in on Twitter 2.0 before getting betrayed by his new CEO, the father whose need for healthcare swept him into Musk’s inner circle, the trust and safety expert who became the subject of a harassment campaign his former boss incited, and the many other employees who tried to save the company from their new boss’s worst instincts. This is the story of Twitter, but it’s also a chronicle of the post-pandemic labor movement, a war between executives and a workforce newly awakened to their rights and needs.
Riveting, character-driven, and filled with jaw-dropping revelations, Extremely Hardcore is the definitive, fly-on-the-wall story of how Elon Musk lit $44 billion on fire and burned down Twitter. It’s the next best thing to being there, and you won’t have to sleep in the Twitter office to get the scoop.
Critic reviews
"Schiffer offers a detailed look under the smoke-filled hood... deploying a crisp, matter-of-fact style to excellent effect." — The New York Times
“Schiffer … has become one of the most indispensable chroniclers of the chaos inside [Twitter].” — The Washington Post
"Extremely Hardcore by Zoë Schiffer, is a sharp and deeply sourced fly-on-the-wall account...It’s also packed with original reporting; Schiffer single-handedly broke a great deal of news on Twitter’s inner workings herself." — Financial Times
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Social Media Marketing Workbook: 2024 Edition - How to Use Social Media for Business
- By: Jason McDonald PhD
- Narrated by: Michael Goodrick
- Length: 14 hrs and 37 mins
- Unabridged
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Learn social media marketing in plain English—step by step! Buy the workbook used at Stanford Continuing Studies to teach social media marketing for business. The 2023 updated edition—all info verified and a new chapter on TikTok, plus revisions on LinkedIn, Facebook, and other major platforms....
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Great SM Reference
- By Anne on 12-31-18
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Slenderman
- Online Obsession, Mental Illness, and the Violent Crime of Two Midwestern Girls
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- Narrated by: Therese Plummer
- Length: 9 hrs and 31 mins
- Unabridged
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Overall
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Performance
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On May 31, 2014, in the Milwaukee suburb of Waukesha, Wisconsin, two 12-year-old girls attempted to stab their classmate to death. Morgan Geyser and Anissa Weier’s violence was extreme, but what seemed even more frightening was that they committed their crime under the influence of a figure born by the internet: the so-called “Slenderman”. Yet the even more urgent aspect of the story, that the children involved suffered from undiagnosed mental illnesses, often went overlooked in coverage of the case.
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Excellent narration
- By Pink Amy on 08-21-22
By: Kathleen Hale
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Hackers: Heroes of the Computer Revolution
- 25th Anniversary Edition
- By: Steven Levy
- Narrated by: Mike Chamberlain
- Length: 20 hrs and 23 mins
- Unabridged
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Performance
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Story
Steven Levy's classic book traces the exploits of the computer revolution's original hackers - those brilliant and eccentric nerds from the late 1950s through the early '80s who took risks, bent the rules, and pushed the world in a radical new direction. With updated material from noteworthy hackers such as Bill Gates, Mark Zuckerberg, Richard Stallman, and Steve Wozniak, Hackers is a fascinating story that begins in early computer research labs and leads to the first home computers.
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Remember Why You Got Into Computing
- By Dan Collins on 07-01-16
By: Steven Levy
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Glow Kids
- How Screen Addiction Is Hijacking Our Kids - and How to Break the Trance
- By: Nicholas Kardaras PhD
- Narrated by: Jonathan Davis
- Length: 11 hrs and 5 mins
- Unabridged
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Overall
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Performance
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In Glow Kids, Dr. Nicholas Kardaras will examine how technology - more specifically, age-inappropriate screen tech, with all of its glowing ubiquity - has profoundly affected the brains of an entire generation. Brain imaging research is showing that stimulating glowing screens are as dopaminergic (dopamine activating) to the brain’s pleasure center as sex. And a growing mountain of clinical research correlates screen tech with disorders like ADHD, addiction, anxiety, depression, increased aggression, and even psychosis.
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Fear Mongering - a modern day Mazes and Monsters
- By Veronica on 11-03-20
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Followed
- The Content Creator's Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand
- By: Amanda Bucci
- Narrated by: Amanda Bucci
- Length: 7 hrs and 57 mins
- Unabridged
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Overall
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Performance
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Story
Since the boom of social media in the mid-2000s, tens of millions of people have started their own platforms in hopes of creating success on their own terms. But with great visibility comes great vulnerability. We become riddled with self-doubt and trapped performing a version of what we believe will be acceptable to others—optimized for more external approval and algorithmic success. What if the mere act of being followed—including the criticism, judgment, and expectation social media creates—could actually become a tool for your personal growth?
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Enjoyable & Insightful Book
- By Kindle Customer on 09-03-23
By: Amanda Bucci
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Engineers of Victory
- The Problem Solvers Who Turned the Tide in the Second World War
- By: Paul Kennedy
- Narrated by: Stephen Hoye
- Length: 16 hrs and 8 mins
- Unabridged
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Paul Kennedy, award-winning author of The Rise and Fall of the Great Powers and one of today’s most renowned historians, now provides a new and unique look at how World War II was won. Engineers of Victory is a fascinating nuts-and-bolts account of the strategic factors that led to Allied victory. Kennedy reveals how the leaders’ grand strategy was carried out by the ordinary soldiers, scientists, engineers, and businessmen responsible for realizing their commanders’ visions of success.
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Misleading title
- By Thomas on 04-10-14
By: Paul Kennedy
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The Complete Software Developer's Career Guide
- How to Learn Programming Languages Quickly, Ace Your Programming Interview, and Land Your Software Developer Dream Job
- By: John Sonmez
- Narrated by: John Sonmez
- Length: 20 hrs and 4 mins
- Unabridged
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Technical knowledge alone isn't enough - increase your software development income by leveling up your soft skills Early in his software developer career, John Sonmez discovered that technical knowledge alone isn't enough to break through to the next income level - developers need "soft skills" like the ability to learn new technologies just in time, communicate clearly with management and consulting clients, negotiate a fair hourly rate, and unite teammates and coworkers in working toward a common goal.
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The Complete Bro-grammer's Career Guide
- By Leels on 09-18-19
By: John Sonmez
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Tesla
- Inventor of the Electrical Age
- By: W. Bernard Carlson
- Narrated by: Allan Robertson
- Length: 16 hrs and 11 mins
- Unabridged
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Performance
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Story
Nikola Tesla was a major contributor to the electrical revolution that transformed daily life at the turn of the 20th century. His inventions, patents, and theoretical work formed the basis of modern AC electricity, and contributed to the development of radio and television. Like his competitor Thomas Edison, Tesla was one of America's first celebrity scientists, enjoying the company of New York high society and dazzling the likes of Mark Twain with his electrical demonstrations. An astute self-promoter and gifted showman, he cultivated a public image of the eccentric genius.
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A detailed examination of Tesla's work
- By Jean on 02-01-14
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The Box
- How the Shipping Container Made the World Smaller and the World Economy Bigger
- By: Marc Levinson
- Narrated by: Adam Lofbomm
- Length: 12 hrs and 20 mins
- Unabridged
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Overall
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Performance
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In April 1956, a refitted oil tanker carried 58 shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about.
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Fascinating Topic sometimes lost in minutiae
- By zombie64 on 07-15-14
By: Marc Levinson
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Algorithms of Oppression
- How Search Engines Reinforce Racism
- By: Safiya Umoja Noble
- Narrated by: Shayna Small
- Length: 6 hrs and 21 mins
- Unabridged
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Overall
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Performance
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Story
Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.
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Read this book. Tell everyone you know about it.
- By Joshua Daniel-Wariya on 06-06-19
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Super Pumped
- The Battle for Uber
- By: Mike Isaac
- Narrated by: Holter Graham, Mike Isaac
- Length: 12 hrs and 52 mins
- Unabridged
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Overall
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Performance
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Story
A New York Times technology correspondent presents the dramatic rise and fall of Uber, set against the rapid upheaval in Silicon Valley during the mobile era. Based on hundreds of interviews with current and former Uber employees, along with previously unpublished documents, Super Pumped is a pause-resisting story of ambition and deception, obscene wealth, and bad behavior, that explores how blistering technological and financial innovation culminated in one of the most catastrophic 12-month periods in American corporate history.
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A forced narrative and a bad version of Bad Blood
- By Benji on 09-09-19
By: Mike Isaac
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Cybersecurity for Beginners
- By: Raef Meeuwisse
- Narrated by: Danny Eastman
- Length: 7 hrs and 8 mins
- Unabridged
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Overall
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Performance
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Story
Companies that can use technology wisely and well are booming, companies that make bad or no technology choices collapse and disappear. The cloud, smart devices and the ability to connect almost any object to the internet are an essential landscape to use but are also fraught with new risks and dangers of a magnitude never seen before. Also featuring an alphabetical section at the back of the book to help you translate many of the main cybersecurity technical terms into plain, non-technical English.
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Not for IT ppl moving into security
- By keith on 03-25-18
By: Raef Meeuwisse
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The Rise and Fall of American Growth
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In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing, home appliances, motor vehicles, air travel, air conditioning, and television transformed households and workplaces. With medical advances, life expectancy between 1870 and 1970 grew from 45 to 72 years. The Rise and Fall of American Growth provides an in-depth account of this momentous era.
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Over-detailed, with no engaging message
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Facebook
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The definitive history, packed with untold stories, of one of America’s most controversial and powerful companies: Facebook. Based on hundreds of interviews from inside and outside Facebook, Levy’s sweeping narrative of incredible entrepreneurial success and failure digs deep into the whole story of the company that has changed the world and reaped the consequences.
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Not a history of Facebook
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What listeners say about Extremely Hardcore
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Michael Goode
- 02-23-24
Excellent synopsis of what Musk has done to Twitter
There are few important details that Zoe misses and it is engagingly written and well read.
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- exBFF
- 02-27-24
I hesitated…but single I bought this
Like many now former Twitter users, I’ve had enough Elon to last a lifetime. But the author has created such an incredible, engaging narrative.
We saw all of this play out in public, but this fills in so much detail and ties together what may have seemed to be disparate events.
The whole book was like spending a great weekend with a good friend you haven’t seen in a while and kicking it off with “so, have you heard this one…”
I’m genuinely gonna miss it now. Great job Zoe!!
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- Writingmom
- 03-15-24
Essential to Understand What Happened to Twitter
The narration is excellent. The book lays out what happened to kill Twiier and birth X. Listening to every detail, in chronological order is helpful.
when teaching a class on the business disaster, this should be the text book.
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- S. HaGGard~
- 03-20-24
THE EMPERORS NEW CLOTHES
A very illuminating listen! This book is worh considerable exploration for anyone else out there still pulling together the more bizzaro pieces of the assymetrical jigsaw puzzle of the last few years on the planet weird many of us have been witnessing and expierencing in our discourses via social media platforms online and the resulting dangers which now almost routinely spill offline in one form or another.
Having come a long way since his ode to chocolate milk tweet daze, mr musks more noxious contributions to this increasingly extreme, toxic enviroment is on full display here in Zoe Schiffers articulate, on point writing, tieing it together with musks very own words, texts, proclamations & decrees, letting him speak for the public record himself. (See also the deffinition of megalomania, Icarus lament, further exploration of terminal Uniqueness, ect. ect. for more on all that.) So it should come as no suprise to any of us, really, that this self proclaimed in house power tweeter and so called business genuis would aquire the site formerly known as Twitter and then promptly go about dismantling it into his very own "special purpose vehicle" (the quotes are his own💩) BUT that he'd do it withsuch publicly spectacular self destructive aplomb often left me marveling in bemused horror as I listened.
EXAMPLE: On a whim still a mystery to many of us, mr musk makes an abrupt u turn in his private jet, already enroute to Christmas holiday in Texas, and instead directs it to Sacremento to then rent a Toyaota Corrola to dismantle and transport Twitters back up servers himself, along with his brother, security detail and a pocket knife, taking up the better part of the holiday is but just one of the many baffling tidbits from Ms. Schiffers book that raise a red flag. There are many many more, just bristling with them really but by all means check them out for yourself in the book.
There's a cautionary tale here somewhere I'm almost certain but I just don't think we've seen it all play out in full just yet to reveal whatever it'd be.
Well crafted piece of journalism here with good narration, often using the business magnates very own megaphone along the way in the tellong. I certainly look forward to reading more of Zoe Schiffers published work as well!
✌️🤠
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- Mike B.
- 03-06-24
A snapshot of a moment in time without any real conclusion. And that's great!
I enjoyed this one and it makes a great companion to Hatching Twitter, the only other Twitter book I've listened to/read. It is well researched and moves at a fast pace. Would recommend to anyone who is not a Elonstan.
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- DJ
- 02-15-24
Almost word for word rehashing of Walter Isaacson’s book.
Don’t waste your credit. Just buy Isaacson’s book on Elon instead. Twitter is extensively covered. Hard pass on this one.
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- jeff holyoak
- 05-01-24
Extremely biased
With full understanding that the author is telling the story from the perspective of the tweeps and not Musk, she is extremely biased at every turn. By the end of it I feel it lacks any journalistic integrity as she refuses to portray Elon as anything but evil. Not saying she needed to paint rosy picture where one wasn’t, but to essentially portray every event as old Twitter was great and Elon and the “Goons” screwed it all up makes this nothing more than a hit piece. If you love Elon, you’ll hate the book. If you hate Elon, you’ll love the book. But if you want an unbiased accounting of what happened inside of Twitter post Elon acquisition you won’t really get it here. It’s unfortunate as the author has good insights and contacts to have told the story well, but she chose to do nothing but attack on virtually every page.
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- rwentshopping
- 03-18-24
A book worthy of the far left woke movement
Ms Schiffer has written a book worthy of the far left woke movement. It adds little or nothing to publicly available information and accounts such as the WSJ and Isaacson's 'Elon Musk.'
She (if I may use that pronoun) selects quotes, anecdotes and accounts from the anti-Muskers but rarely, if ever, anything that reflects positively on him. Granted the acquisition was flawed and overpriced but this review is about the tone of the book - the obvious vitriol the author has for Musk, his team and his business instincts and practices. I was really hoping to gain insight into the inner world of the acquisition but I returned the book and will look elsewhere.
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