-
The Desired Brand Effect
- Stand Out in a Saturated Market with a Timeless Jewelry Brand
- Narrado por: Tracy Matthews
- Duración: 7 h y 50 m
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Resumen del Editor
Ready to stand out in a saturated market with a timeless jewelry brand?
This is the essential business audiobook for anyone who makes or sells jewelry (or another physical product), brought to you by the host of the top-rated Thrive by Design podcast, Flourish & Thrive Academy, and eight million (and counting) jewelry designer Tracy Matthews.
You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a six-figure lifestyle business or a multi-seven-figure empire, now more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.
In The Desired Brand Effect, Tracy Matthews teaches you how to expand your audience, grow your sales, and amplify your results with simple, actionable steps.
You’ll learn how to:
- Consistently attract and expand your audience of true fans and repeat customers.
- Overcome entrepreneurial overwhelm by leaning into the 75 percent rule.
- Identify and solve simple to complex problems in your business as you grow and scale.
- Remove yourself from being the doer of all things so that you can spend more time on the creative aspects of your business that you love.
- Overcome imposter syndrome and mental hurdles that are common for creative types.
Every chapter comes complete with additional resources that will inspire you to get moving and stay on task. From branding and positioning, to marketing and sales, to operational efficiencies and leadership, this audiobook will demystify the business side of growing a jewelry company.
Reseñas de la Crítica
"The Desired Brand Effect is like a master’s program for your jewelry business." (Jennifer Dawes, Jennifer Dawes Designs)
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In 1973, Secretariat, the greatest champion in horse-racing history, won the Triple Crown. The only horse to ever grace the covers of Time, Newsweek, and Sports Illustrated in the same week, he also still holds the record for the fastest times in both the Kentucky Derby and the Belmont Stakes. He was also the only non-human chosen as one of ESPN's "50 Greatest Athletes of the Century".
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Loved It - But It Is Not Just About A Super Horse
- De Julie en 06-10-12
De: William Nack
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How Dogs Love Us
- A Neuroscientist and His Adopted Dog Decode the Canine Brain
- De: Gregory Berns
- Narrado por: LJ Ganser
- Duración: 7 h y 41 m
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How Dogs Love Us answers the age-old question of dog lovers everywhere and offers profound new evidence that dogs should be treated as we would treat our best human friends: with love, respect, and appreciation for their social and emotional intelligence.
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misleading title
- De Cindy en 08-06-15
De: Gregory Berns
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History of Wine in 10 Glasses
- De: Paul Wagner
- Narrado por: Paul Wagner
- Duración: 3 h y 50 m
- Grabación Original
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From the Bible to Benjamin Franklin, from the cuneiform tablets of the ancient Sumerians to the dinner tables of modern bistros, wines have always been a part of civilization, culture, and history. Every country in the world has a special relationship with wine and takes a unique approach to the making, serving, and enjoying of it. Wine is an expression of the hopes, dreams, and cultures of the people who make it, so what better way to learn about the countries of the world than by learning about their wines?
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A most delicious Sunday afternoon
- De Rachael Woods en 12-21-20
De: Paul Wagner
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Dog Smart
- Life-Changing Lessons in Canine Intelligence
- De: Jennifer S. Holland
- Narrado por: Cassandra Campbell
- Duración: 9 h y 13 m
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This delightful narrative takes listeners on a powerful search to unlock the secrets of dog cognition, based on evidence from trainers, owners, behaviorists, and the animals themselves. With in-depth reporting and more than a few personal adventures, best-selling author Jennifer S. Holland digs into what intelligence really means.
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Wine for Normal People
- A Guide for Real People Who Like Wine, But Not the Snobbery That Goes with It
- De: Elizabeth Schneider
- Narrado por: Elizabeth Schneider
- Duración: 14 h y 20 m
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This is a fun but respectful (and very comprehensive) guide to everything you ever wanted to know about wine from the creator and host of the popular podcast Wine for Normal People, described by Imbibe magazine as "a wine podcast for the people". More than 60,000 listeners tune in every month to learn a not-snobby wine vocabulary, how and where to buy wine, how to read a wine label, how to smell, swirl, and taste wine, and so much more!
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When they want 5 star wine knowledge but ur 22 y/o
- De Alexia L. en 05-06-21
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The Everyday Guide to Wine
- De: Jennifer Simonetti-Bryan, The Great Courses
- Narrado por: Jennifer Simonetti-Bryan
- Duración: 12 h y 15 m
- Grabación Original
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Every time you open a bottle of wine, you embark on a journey through a world of sensations. Yet for all its pleasurable qualities, wine can be bewildering in its mystery and complexity. Unlocking the secrets of wine is the key to heightening your appreciation of this rewarding experience. Whether you’re a novice looking to master the basics, an enthusiast who tours vineyards, or something in between, there’s no better way to learn about wine than from a wine expert.
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Please do more wine education!
- De JD en 02-13-20
De: Jennifer Simonetti-Bryan, y otros
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A Natural History of North American Trees
- De: Donald Culross Peattie
- Narrado por: Kevin Stillwell
- Duración: 18 h y 26 m
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A Natural History of North American Trees gives us a picture of life in America from its earliest days to the middle of the last century. The information is always interesting, though often heartbreaking. While Peattie looks for the better side of man's nature, he reports sorrowfully on the greed and waste that have doomed so much of America's virgin forest.
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A good review of NA silva
- De Euler2.71828 en 08-29-15
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Decoding Cats: Inside the Feline Mind
- De: Kristyn Vitale, The Great Courses
- Narrado por: Kristyn Vitale
- Duración: 4 h y 27 m
- Grabación Original
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Whether you’re a cat mom or dad or just want to know more about the way domesticated animals evolved, think, and behave, join Dr. Kristyn Vitale, a researcher in the Human-Animal Interaction Lab at Oregon State University, to get inside the mind of the curious, the cute, and sometimes seemingly crazy cat.
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Many studies and some practical information
- De indykatley en 12-26-20
De: Kristyn Vitale, y otros
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Considering the Horse
- Tales of Problems Solved and Lessons Learned
- De: Mark Rashid
- Narrado por: Kevin Young
- Duración: 7 h y 59 m
- Versión completa
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Own an unruly horse? Thinking about purchasing a horse but don't exactly know what to expect once you do? Ever wondered what and how a horse thinks? Mark Rashid tells stories that provide horse owners and potential buyers with the best training solutions - straight from the horse's mouth. By considering the horse's point of view, he explores a variety of solutions to common training problem like head tossing, trailer loading, mounting problems, and more.
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Great
- De Jean en 10-29-15
De: Mark Rashid
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Decoding Dogs: Inside the Canine Mind
- De: Ellen Furlong, The Great Courses
- Narrado por: Ellen Furlong
- Duración: 5 h y 43 m
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They might be our best friends, but we often have no idea what they are thinking. Peer inside the fascinating world of the mind of the dog with associate professor of psychology Ellen Furlong of Illinois Wesleyan University. Ever wonder how the same nose that always manages to find the worst-smelling place in the park to roll around can also be trained to sniff out cancer, bombs, and even endangered plants and animals? As you embark on a penetrating look at the canine brain, you’ll break down the unique ways dogs think and feel.
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Dogs!
- De Anonymous User en 08-19-20
De: Ellen Furlong, y otros
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The 5 A.M. Miracle
- Dominate Your Day Before Breakfast
- De: Jeff Sanders
- Narrado por: Jeff Sanders
- Duración: 4 h y 10 m
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The 5 A.M. Miracle is a resource guide for high-achievers. It is for anyone who has a wild passion for life and is in search of a structured system that will hone those passions, clarify their big goals, and produce real, amazing results. The bulk of the audiobook breaks down my blueprint for unprecedented progress. From healthy habits and productivity strategies, to review systems and professional-grade daily routines, you will find more actionable content than you could possibly imagine.
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On my list of essential productivity books.
- De Dora D en 03-21-18
De: Jeff Sanders
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Whole Heart, Whole Horse
- Building Trust Between Horse and Rider
- De: Mark Rashid
- Narrado por: Mike Chamberlain
- Duración: 6 h y 15 m
- Versión completa
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Many horse trainers, even those who espouse the so-called natural horsemanship approach, take the position that horses who fail to obey a human's request are doing so as much out of perversity as ignorance. That's not Mark Rashid's view. In his words, "If we understand that horses can't separate the way they feel from the way they act, then we can start to see that unwanted behavior isn't bad behavior at all. More times than not, it's just the horse expressing the way he feels at that particular moment in time....
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After growing tired...
- De Douglas en 02-08-14
De: Mark Rashid
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What makes a stone a jewel? What makes a jewel priceless? And why do we covet beautiful things? In this brilliant account of how eight jewels shaped the course of history, jeweler and scientist Aja Raden tells an original and often startling story about our unshakeable addiction to beauty and the darker side of human desire.
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Traditional jewelers are struggling, more so now than ever before. The Internet has opened up a near-infinite supply of products, sending consumer spending far and wide. To thrive in this fast-changing world we find ourselves in today, you must now become a digital jeweler. It’s no longer acceptable to continue with the same strategies you’ve had from as little as 10 years ago. Simply put, the world has changed, and so should you.
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The Cartiers is the revealing tale of a jewelry dynasty—four generations, from revolutionary France to the 1970s. At its heart are the three Cartier brothers whose motto was “Never copy, only create” and who made their family firm internationally famous in the early days of the twentieth century, thanks to their unique and complementary talents.
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Silver Jewelry Making
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Wearing jewelry is essential to helping women develop their own style. For women wishing to create a look that's unique, the last thing they'll want to invest money in is mass produced pieces of jewelry. It's for this reason alone, learning the skills needed for making silver jewelry could prove extremely beneficial. When it comes to making such pieces you need to know where to purchase the right kinds of supplies.
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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So much fluff.
- De Daniella en 05-17-19
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Building a StoryBrand
- Clarify Your Message So Customers Will Listen
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Have you heard of the SB7 Framework?
- De Tyson en 01-29-18
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What makes a stone a jewel? What makes a jewel priceless? And why do we covet beautiful things? In this brilliant account of how eight jewels shaped the course of history, jeweler and scientist Aja Raden tells an original and often startling story about our unshakeable addiction to beauty and the darker side of human desire.
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The Digital Jeweller: The 4 Step Method to Building a Thriving Jewellery Retail Business in the Digital Economy
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Traditional jewelers are struggling, more so now than ever before. The Internet has opened up a near-infinite supply of products, sending consumer spending far and wide. To thrive in this fast-changing world we find ourselves in today, you must now become a digital jeweler. It’s no longer acceptable to continue with the same strategies you’ve had from as little as 10 years ago. Simply put, the world has changed, and so should you.
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Not Suited For My Needs
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De: Ryan Edkins
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The Cartiers
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- De: Francesca Cartier Brickell
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The Cartiers is the revealing tale of a jewelry dynasty—four generations, from revolutionary France to the 1970s. At its heart are the three Cartier brothers whose motto was “Never copy, only create” and who made their family firm internationally famous in the early days of the twentieth century, thanks to their unique and complementary talents.
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Wonderful Experience to Listen to This Story
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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So much fluff.
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Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
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Lo que los oyentes dicen sobre The Desired Brand Effect
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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- dobby574
- 05-19-24
Tracy is a master at helping jewelry designers, and all creatives, level up.
Tracy Matthews offers a clear process for how to launch a brand and turn what you create into a business rather than an expensive hobby. What she teaches is actionable and comes from a person who has done the work herself. Highly recommend!
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- Elinga
- 03-22-24
Must read for any jewelry designer
I love when a writer gives great examples! So easy to read, usable tips! I bought paper form as well just to mark all parts I need to implement. Highly recommend!
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- Els
- 01-25-24
Very valuable
I’m so inspired! Tracy Matthew’s book has changed my mind about being a jewelry business owner. I feel empowered and pointed in the right direction in many areas.
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- Anonymous User
- 05-08-24
Lots of filler, book gives bragging vibes
I was reading the book and couldn’t help but notice she was just talking about herself the whole time. I purchased to learn, not to just hear someone talk about their life. I’m wanting raw impactful information, universal information.
Not “this is what I did this one time and it happened to work this way” type of information
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